Getting childcare businesses paid
Childcare network · Kenya
- Behaviour Change
- Service Design
- Field Research
STRATEGIC DESIGN + BEHAVIOUR CHANGE LEADER
As the worldbecomes less human,understandingpeople matters more.
I’m Lydia, a strategic designer and behaviour change strategist with 10+ years’ experience helping organisations understand complex human problems, focus on what really needs to change, and make better decisions about how to get there.
I’ve worked across global development, financial services and the public sector — from research in the field to advising senior leaders, shaping strategy and leading teams through transformation. I’m currently based in Europe, having spent five years living and working in New Zealand, and have worked with organisations and teams around the world.
I’m curious by nature and happiest in the grey. I like getting close to people, asking the questions that uncover what’s really going on, and bringing different perspectives together to find a way forward. I’m thoughtful, collaborative and not afraid to challenge the brief when I think there’s a better question to ask.
- 10+ years
- Across strategic design, behaviour change and transformation
- Global perspective
- International work across sectors and contexts
- Leadership
- Senior and multidisciplinary team leadership
- Trusted advisor
- Working with senior leaders to challenge, align and make decisions
- End-to-end
- From field research and insight to strategy, design and delivery
- Capability
- Facilitation, coaching and building teams that can carry the work forward
HOW I WORK
Be clear about the change.
Stay open about how you get there.
For me, good design starts with being clear about the change we’re trying to create — for people, for an organisation or for a wider system.
From there, I work out what needs to be different. What’s getting in the way? What do we need to understand about people, behaviour and context? And where does change actually need to happen?
Sometimes that means changing behaviour. Sometimes it means redesigning a service or the way an organisation works. Sometimes the wider system needs attention. Often, it’s a combination.
The method follows the problem — not the other way around.
Depending on what’s needed, I draw on:
Human insight
Qualitative research · Fieldwork · Behavioural insight · Synthesis
Strategic design
Problem framing · Service design · Strategy · Systems thinking
Making change happen
Experimentation · Facilitation · Co-design · Organisational change
Leading people through it
Engagement leadership · Senior stakeholder alignment · Coaching · Capability building
Examples of my work
Scaling a childcare model without scaling the team
Childcare network · Kenya
- Service Model Design
- Lean Experimentation
- Capability Building
From better farmer data to customer transformation
Global food & agriculture organisation · New Zealand
- Service Design
- Customer Strategy
- Transformation
Redesigning a bank around customer outcomes
Major retail bank · New Zealand
- Service Design
- Organisational Transformation
- Operating Model
Building design capability that lasts
Purpose-led organisation · New Zealand
- Capability Building
- Facilitation
- Design Thinking
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I’m available for...
FRACTIONAL LEADERSHIP
Embedded senior strategic design and behaviour-change leadership when you need experienced direction without a full-time hire.
CONSULTING & ENGAGEMENT LEADERSHIP
Taking complex projects from an ambiguous brief through research, strategy, design and experimentation to practical change — owning the client relationship, team, direction and delivery.
ASSOCIATE & STUDIO PARTNERSHIPS
Joining consultancies and studios as a senior partner on engagements that need strategic design, behaviour-change expertise, facilitation or trusted client leadership.
WORKSHOPS & CAPABILITY BUILDING
Designing and facilitating workshops, training and coaching that help teams solve problems differently and build capability that lasts.