Getting childcare businesses paid
Childcare network · Kenya
- Behaviour Change
- Service Design
- Field Research
The ask
How might we help women running childcare businesses collect the fees they’re owed, without damaging relationships with the families they serve?
The challenge
Why this problem mattered
Context to come — the situation the organisation was in, what was at stake and why the problem was worth solving.
What I discovered
The human insight
Key insight to come — the behavioural or human truth that reframed how the team understood the problem.
What I did
I led field research in Kenya to understand why parents weren’t paying and why childcare entrepreneurs found it difficult to ask. I uncovered behavioural and service barriers and translated these into interventions spanning business formalisation, payment processes and the wider service experience.
Further detail to come — my role, how the work ran and the decisions it shaped.
Methods
- Qualitative Research
- Field Research
- Behavioural Analysis
- Service Blueprinting
The impact
Within a year, the proportion of centres where more than half of children paid in full increased from 54% to 73%, while centres recovering more than half of their unpaid fees increased from 21% to 43%.